Lots of business owners struggle with the most common question; What should be the budget for SEO to improve website rank. But before we move on to answer this crucial question, let us first discuss why SEO is essential for Digital Marketing and how exactly SEO works ? SEO is an acronym for Search Engine Optimization where SEO experts create a robust SEO strategy to improve a particular website's rankings. Depending on the business niche and the keywords research, a good marketing campaign is framed for search engines to show your products or services to the most relevant audience. Based on the time taken to display the desired results; SEO can be classified into two types: Organic SEO: Here through On-page SEO, Off-page optimization, technical SEO, link building, keyword research, and high-quality SEO optimized content, you can improve your website rank on Google for the keyword you want. PPC: Here you pay per click to the search engines, or we can ...