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What is link building in SEO?

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  In the vast world of digital search engine optimization (SEO) plays an essential part in increasing a website's visibility and generating organic traffic. The most important element of SEO is linking, an approach that is designed to boost the authority of a site and improve its ranking on search engine result webpages (SERPs). Suppose you're searching for the most reliable SEO company in Kolkata to improve the performance of your website; take a look at DotCreative. Let's look at the basics of what link building is about and the reasons why DotCreative is the perfect partner to meet your SEO requirements. Importance of Link Building in SEO Link building is the process of acquiring high-quality backlinks from other websites to your site. According to search engines such as Google, backlinks act as an endorsement or a vote of confidence for the content of your website. The more relevant and authoritative the websites linking to them are, the better the authority of your we...