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Why is AI needed in digital marketing?

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  In this age of technology in which consumers are constantly overwhelmed by choices and information, being ahead of the field of marketing is more difficult than ever before. Traditional strategies for marketing do not suffice to stand out and connect with the right target audience. This is the point at which Artificial Intelligence (AI) comes in, transforming digital marketing . This blog will discuss how AI is vital to online marketing, as well as how it could become a game changer for successful outcomes. Understanding the Digital Marketing Digital marketing covers a broad variety of tasks, including social media marketing, the use of content in marketing, as well as SEO or search engine optimization (SEO). As consumers and businesses increasingly depend on the Internet, it has become more competitive and more intense. Marketers are faced with the daunting task of sifting through massive amounts of information to make educated decisions and develop effective campaigns. The Role...