Do you feel like the rate at which SEO techniques (and their effectiveness) are developing is on a continuous incline? If so, you're not the only one. Google is getting brilliant and more efficacious all the time, not only at investigating and interpreting web pages but also at how efficient it is at managing people within its framework. Why? Google responds to queries within the SERPs or guides users to ads alternately of organic listings, as it makes more money. Unfortunately, it makes things much difficult for those who rely on Google's organic search traffic as a lifeline. The SERPs are evolving (and for most of us, not for the better). These are the 16 principal features that appear in Google's SERPs: They are changing by: Hiding ads Building knowledge panels more obvious and using them more regularly Visualizing image and video packs Though you have worked over the basics and are now looking for SEO techniques to encourage you to take your site's org...