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  If you are a local business owner, It is essential to ensure that your business is displayed prominently in local results of Google searches. Making your local search rank more prominent on Google will significantly increase your visibility, bring in more customers and boost the amount of money you earn. One way to do this is to hire an SEO company in Kolkata , such as DotCreative. In this article, we will discuss the methods DotCreative will employ to improve the local rank on Google. What Local SEO is and Why It is Important Before we dive into the methods, let's look at the reasons why local SEO is vital for your company. Local SEO focuses on enhancing your web presence in order to draw more customers who are located in your region. When a person searches for goods or services that are related to your company in Kolkata, the algorithm of Google aims to deliver the most accurate and relevant results. Local SEO will ensure that your business is visible when it comes to local sea...

  Millions of internet users browse hundreds of websites in search of the services or products they want. Google is the most popular website search engine that people trust and trust, and to keep its place in the search results, the Google staff is working hard to provide them with the most effective options possible over SERPs. If you're located in Kolkata and want to have your site at the top of the search results, you must avail yourself of the top SEO service available in Kolkata. The question now is, what is SEO, and what exactly is it? Keep reading, and you'll discover the answer to your queries within this article. What is SEO? SEO is a term used to describe Search Engine Optimization. It is a process in which the SEO specialist will get your website to rank in the most relevant and desired terms. It can improve your website's visibility and is a natural and effective method of getting potential customers and traffic to your site. To your site and establish an effec...

  SEO is a technique to get your website ranked on Search Engine Result Pages, and it will help you get better visibility and greater rankings with more relevant traffic. Who is an SEO consultant?  An SEO consultant is an  SEO expert  who develops, implements, and executes a comprehensive SEO (Search Engine Optimization) strategy to assist their clients' businesses in increasing their presence on the organic search engine result page. In other words, an SEO consultant is someone knowledgeable about all aspects of SEO, including some you may not be aware of. Most SEO consultants work in a recognized SEO company or as freelancers on various web platforms. You can boost the success of your brand's SEO strategy by delegating SEO responsibilities to a professional rather than an in-house team member. SEO experts can work in a wide range of industries, including healthcare and real estate. They can also provide SEO services on a contractual or freelance basis. What does an...

The main goal of local SEO is to increase search exposure for firms that run in their communities. Local SEO techniques of the  SEO Company in Kolkata  revolve around on-page optimization for location-specific inquiries, as well as putting up your Google My Business (GMB) profile. No detail should be overlooked while developing your local SEO plan. Here, I'll share with you some ways to improve your local SEO strategy. Add location page to your website:  The search engines are crawling your site and selecting the most similar matches to display on the result page. Search engines can simply discover your listing and deliver the proper location to the searcher when you have a specific landing page for each of your business locations. Claim and enhance your listing on GMB:  Google My Business (GMB) is the most vital component in local SEO. This Google service allows you to build a free listing for your company. It's one of the best elements that Google will evaluate whe...

During the previous five years, the eCommerce industry's popularity has surged. It became increasingly difficult for online businesses to create new clients at a sustainable rate as acquisition prices increased. Due to the intense competition, eCommerce marketers are forced to rely on low-cost, high-volume channels, of which search engine optimization (SEO) is a prime example. Here I will give you some SEO tips that  SEO Company in Kolkata  follows to increase eCommerce business. Product page optimization:  Content relevance has become a crucial aspect for better SEO as search engines, such as Google, continuously update their algorithms. Ecommerce websites rely heavily on product pages, which take up the majority of the site's content. Your product descriptions must be attractive. Because it is significant to work, if you can't do it on your own, employ experts from the SEO Company in Kolkata to help you. Website structure:  Properly constructed websites can make al...

  The most challenging aspect of Search Engine Optimization(SEO) is its flexibility. Google's algorithm is updated with new features and improvements about 600 times a year. Keeping up with all the changes is nearly difficult. It is critical to your success to find out how to defeat these algorithm upgrades and stay on the first page of search engine results pages. Here, I will give you the top SEO tactics that follow the  best SEO Company in Kolkata  to improve ranking in Google. Refresh Your Content regularly:  Most likely, you've noticed that we care a lot about content. This is also true for search engines. A site's relevancy can be gauged by its regularly updated content, so make sure to maintain it up to date. Go through your content and make any necessary changes regularly. Identify and analyze your competitors:  Detailed analysis of your competitors is one of the most effective ways to improve your SEO. Identifying your top competitors is the first step....

Nowadays, search engine algorithms, such as Google's Rankbrain and BERT, heavily rely on artificial intelligence (AI). AI is being used more and more by businesses nowadays to help them rank higher in search engines. AI has enormous potential to improve search engine optimization (SEO), which is a vital criterion for acquiring traffic. Therefore, AI algorithms can assist make greater sense of parameters like browsing history, actions within a website and search history to provide an improved experience for customers. In this article, I will tell you how  SEO Company in Kolkata  uses AI SEO to boost website performance- Find out what you should write:  Quality content should be your first concern when it comes to writing. You will get a better understanding of what users around the world are searching for by using AI technologies like Google Trends, Brightedge, etc. Using these tools, you may find out what your competitors are writing to serve your target audience and iden...

If you intend to rebuild your online store, you'll need an eCommerce SEO checklist. In this blog, I am sharing some important tips with you for your website. You may make your online store more accessible on the web by following these tips, which will result in more organic traffic and sales. For online shopping websites, the  SEO company in Kolkata  offers SEO services to its clients. This makes it easy to acquire expert SEO help with your brand from them. Focus on keywords with purchase intent: Keywords are still crucial in today's marketing world. Plugging a seed word into a tool and getting a list of phrases does not qualify as "keywords research.' Concentrate on purchase-intent terms that are more likely to produce sales. Also, use these unique purchase-intent keywords to optimize your web pages. Mobile-friendly website: The use of mobile phones today has a good influence on our purchasing decisions than actual establishments. If you want to increase the visibil...

      What is SEO? The full form of SEO is Search Engine Optimization. Using SEO will increase the visibility of websites when users search in search engines.   What is PPC? PPC (pay-per-click) is an internet marketing strategy used by advertisers. PPC is used to earn revenue for clicking advertisements. Advantages of SEO SEO is very scalable:  SEO is scalable cost-effectively to give compounded results, whether you have a website with hundreds or thousands of pages. SEO is a continuous process:  The most significant distinction between SEO and PPC marketing is that organic search rankings will be there all the time. Your organic search engine ranking will be promoting your brand constantly. SEO yields long-term results:  When the SEO efforts of the  SEO Company in Kolkata  result in high visibility in organic search results, your brand will get benefit from this not only now but also in the future. SEO is cost-effective:  SEO is more co...

If you're running a business and are concerned about your online presence, it's can not be imagined that you haven't heard of search engine optimization (SEO). The benefits of SEO for business are limitless, and it can increase your brand's success in the marketplace. Here I will show you how a good SEO can bring you more business, and if you're still not convinced, you will be by the end of it. Attract more customers:  Customers often turn to the internet for assistance to find a particular product or make a decision between two options. You will be at the correct place at the right time if your website is enhanced with relevant keywords by an efficient  SEO company in Kolkata .  Create brand awareness:  Customers are more inclined to trust your brand if your sites show on the first page of search engines as opposed to other businesses that don't have a strong online presence. Companies must invest in SEO to increase brand awareness and begin achieving top rank...

On-page SEO is one of the major techniques used by the  SEO company in Kolkata  and to achieve higher rankings in search engine results. These are the best on-page SEO methods you can implement to your website and increase your SEO immediately . Enhance the user experience of your website : Your website can rank higher if you improve your website because Google emphasizes providing proper results to the user for their search results. Optimize meta descriptions and page titles : The meta description is the 200-word description that summarizes each page. Consider adding short, unique, and descriptive titles to every page of your site. Page Content Optimization : You have to register and long-tail keywords and LSI to generate content to optimize the content on your websites. Publish high-quality contents : Your content should be exclusive and unique for your website and fulfill the search intent of the user. Internal links : Adding internal links to the other pages of your site c...

It is difficult to convince customers to buy your SEO service. Though it's a rising market, the customers do not yet understand its complete potentiality. Today I will tell you some advance ways that  SEO company in Kolkata  follows to convince their clients. Gather client information:  Don't forget to ask for the information you need When your customer chooses DotCreative for SEO service. If you do not ask enough queries, you may not be able to target the pain point due to a lack of customer information. Request for the accounts : You have to ask for access to the accounts on which the customer works. Request their KPIs and goals : You have to ask about their business objectives and KPIs and understand them. This information provides you necessary knowledge that you cannot experience to be an outsider.  Ask their present ROI and goal ROI : It is important to plan whether an enterprise is worthwhile and what alterations are necessary to activate a company. DotCreativ...

Google Search Console  is a web service of Google that allows webmasters to review indexing status and optimize the visibility of the websites. Until May 20, 2015, this service was called Google Webmaster Tools. However, in January 2018, Google launched a newer version of the search console, changing the user interface. In September of 2019, old Search Console records were eliminated, including the home and dashboard pages. But what is it, exactly? It's a communication channel:  Search Console accounts are the primary and official way through which Google interacts with individual website owners. Google can send webmasters information about site issues, errors, or even penalties by having a registered account. It also gives some limited tools to allow you to contact them about site problems and feature demands. It's a control center:  If you continually optimize your website, you realize that SEO is never concluded. You need to be constantly updating your content, polishi...

Search engine optimization (SEO) is a powerful way to entice customers to your online platforms if you apply it correctly. SEO is continually growing, and staying on top of the advanced updates can be a difficulty. However, it's meriting the effort: Some 70% to 80% of users concentrate solely on  organic results  and neglect paid listings. What's further, some 28% of those searches transform, resulting in a purchase. Top-ranking SEO performance claims notice many metrics, including traffic, backlinks, and social shares. Our team provides you insights into some of the most appropriate and modern search engine optimization trends to apprehend for 2021, providing you to make your  SEO strategy  consecutively. Here are the 10 SEO trends to follow in 2021: Artificial Intelligence Will Play a Larger Role in SEO:  Artificial intelligence (AI) transforms how people communicate with online content. Google's AI algorithm is particularly worth remarking on. Revealed some y...