Best Web design and development Company |Dotcreative

  In this digital age, with the internet serving as a huge marketplace and information hub, having an effective online presence is vital for companies of all sizes. With thousands of websites seeking attention and a way to stand out from the crowd of virtual sites requires a lot of careful planning. This is the point at which Search Engine Optimization (SEO) can be a game changer. The need for SEO services in Kolkata has risen dramatically, and it's not without reason. SEO has the potential to improve website rankings and boost the success of online businesses significantly. Understanding the SEO Revolution In a world that is dominated by search engines such as Google, Bing, and Yahoo, being at the top of results is equivalent to being able to claim an enviable position in a highly competitive market. SEO is the software that websites and businesses utilize to secure this highly sought-after place. SEO is the process of optimizing all aspects of a site, like the content such as ke...

  If you are a local business owner, It is essential to ensure that your business is displayed prominently in local results of Google searches. Making your local search rank more prominent on Google will significantly increase your visibility, bring in more customers and boost the amount of money you earn. One way to do this is to hire an SEO company in Kolkata , such as DotCreative. In this article, we will discuss the methods DotCreative will employ to improve the local rank on Google. What Local SEO is and Why It is Important Before we dive into the methods, let's look at the reasons why local SEO is vital for your company. Local SEO focuses on enhancing your web presence in order to draw more customers who are located in your region. When a person searches for goods or services that are related to your company in Kolkata, the algorithm of Google aims to deliver the most accurate and relevant results. Local SEO will ensure that your business is visible when it comes to local sea...

Local search is very beneficial to small businesses. According to a HubSpot survey, 46 percent of all Google searches are for local information, and 72 percent of consumers who make a local search visit a store within 5 miles. So, if you want your firm to remain optimized for local search, local SEO (Search Engine Optimization) is crucial. In this article, we have given some ways provided by the best SEO experts to make your local SEO successful. By the end of this article, you'll have a solid understanding of how to optimize your business to reach potential customers who use local searches to determine which items or services to purchase. What is local SEO? Local SEO services refer to optimizing a website for a specific geographical place. Businesses can increase organic traffic, brand exposure, and leads from local searches done by customers in nearby locations by adhering to local SEO best practices of an  SEO company . Let's get to the main thing: how to create a successful...

Nowadays, people are searching for products and services on Google more frequently than ever before, and as a result, businesses are becoming increasingly competitive for top search keywords. So, it is critical to find the  SEO company  with the right SEO services for your organization. An SEO expert can improve the web exposure of your company with their SEO optimization techniques, ultimately propelling it to the next level. But with the ever-growing number of SEO providers, it can be hard to discover an all-around match that can do more. In this article, I will assist you in choosing an SEO company for your business. Define your SEO goals clearly:  Check the services that correspond to your objectives provided by each agency. It will help you reduce your search and select the right SEO firm for your company.  Check experience:  Because SEO is complex work that requires the right skills, the SEO company you choose should have the necessary experience to unders...

Websites make the first impression of your company. Therefore, staying up to date on the latest website design trends is critical for staying ahead of the competition. However, every website owner fears revamping their websites. The problem of redesigning a website without upsetting the delicate balance of your online presence.  The hazards of losing SEO rankings, organic visitors, and website information are serious and can have a long-term negative impact on the business. However, by following a few website redesign SEO checklists of the best  SEO company in Kolkata , you may keep your SEO rankings while benefiting from a new site. Use a staging site:  If you don't want to become unprofessional to your potential customers, then don't work on your redesign on the live site. Use a staging site through your localhost, WordPress hosting, or even a separate domain that ensures that no one notices you changing things in your website. Carryover SEO elements:  If you have ...

It might be challenging to stay up with all the current SEO updates as the industry evolves. Still, you have to stay current on what search engines such as Google and Bing consider the essential ranking factors. Here are some   SEO ranking factors in 2022   that the best SEO company follows.  Backlinks:  Backlinks have a direct impact on your ranking. Backlinks assist search engines in determining your authority and also other web users in finding your material. So, along with producing high-quality content, you must also implement a well-thought-out link-building plan. Search intent:  The search intent of a user is their explicit reason for entering a query. It is what should lead your decision on the angle and format to use when optimizing your keyword. You will most likely not rank if you do not consider intent, and if you do rank, you will attract the incorrect readers. So, spend more time in the SERPs than in your tools, and consider what you can do to sati...

Website design and SEO (Search Engine Optimization) - both of these skills are necessary for a company's marketing success. But they do not work well together. While web designers of the Web design company in Kolkata strive to make their sites visually appealing, they frequently neglect the content. On the other hand,  SEO experts  want enough information on the site so that Google can successfully rank it for user search queries. But the problem is too much content does not make for an effective website design that includes important keywords. So, how do you strike a balance when the SEO team and the web designing team offer contradictory advice? We have mentioned some strategies in this article to balance these two objectives. Content:  The primary focus of an SEO team is content. Also, content may get in the way of a developer's website design ideas. Therefore, teams must examine how information that increases SEO may be fit within a creative and user-friendly design. ...

The user experience (UX) is a collection of various aspects which affect how consumers see your brand and know about your offers. According to an  SEO expert , UX is equally important in SEO performance. It is one of many factors used by search engines when deciding rankings. Previously, a site could rank just on backlinks and keywords. But now, UX characteristics such as the duration of site pages visited and bounce rate become essential ranking considerations. When it comes to identifying quality sites worthy of high search ranks, Google detects human behaviour. Therefore, SEO company focuses on UX design and useability, which have become critical components of SEO. UX benefits not only people but also assists search engines in determining which sites deliver the best results. In this blog, we'll go through what UX is, how UX boosts SEO, and highlight some best practices followed by SEO companies to increase UX to boost your site's SEO performance. What is UX? The study of us...

There are numerous methods for increasing traffic to your website, but one of the most efficient is SEO (Search Engine Optimization). Good SEO is all about providing informative content to the customers that is easy to read and share and increases the visibility of your sites on the search engine result page. Furthermore, even if you are a beginner, there are numerous techniques of the  best SEO Company in Kolkata  to increase the SEO of your WordPress site. In this article, I will talk about those approaches that you may use right away.  Select the best SEO WordPress theme:  When it comes to WordPress themes, SEO is usually the last thing on your mind. But having one is critical to the success of your website. So, when selecting a theme, choose one that is SEO-friendly. It can add new features, affect your site's layout and style, and help with SEO. Make a sitemap:  It gives you a brief overview of what your site contains and how your site is structured out. Th...

Google Discover is a content suggestion engine powered by artificial intelligence (AI) that can be accessed directly below the Google Search bar in the Chrome app. The  best SEO Company in Kolkata  has already recognized that Discover delivers a large amount of organic traffic. Keywords alone are not going to get your content to the top of Discover. The good news is that many of the same SEO rules still apply. The rules are- Improve your website for Google Accelerated Mobile Pages (AMPs):  Google Accelerated Mobile Pages (GAMP) is a significant SEO factor. Because it was designed for speed, and speed is a major aspect of Google's ranking system. If your web pages take a long time to load, Google will give you a lower ranking. AMPs load instantly, providing a smooth and enjoyable website user experience on all devices.  Utilize eye-catching visuals:  Google Discover has been redesigned to reflect the growing importance of visual content. You should develop more h...

You are not the only one who has trouble getting traffic to your website. According to the research, 64% of content professionals have trouble finding enough people knowledgeable in content strategy, which is one of the most important factors driving visitors to a website. Trying to track what is driving visitors to your site while also updating social media accounts, planning a new email campaign, and producing fresh blog posts is nearly impossible. Here are the best tips of the  best SEO service provider in Kolkata  that will assist you in increasing traffic to your website. Consider On-Page SEO:  Do you believe SEO is extinct? Consider it again. Content optimization for search engines remains a worthwhile strategy. On-page SEO optimization does not have to take forever, and it could assist increase your organic traffic.  Create backlinks:  Backlinks from comparable firms or industry leaders will not only put your company in front of a bigger audience but will...

Making the appropriate choice when it comes to choosing the right SEO agency has significant implications for your bank account and organization. Choosing between a good and bad SEO firm might mean the difference between increasing organic traffic and reducing Google results. However, collaboration with the  best SEO Company in Kolkata , businesses of all sizes may improve sales while reducing advertising costs while enhancing user experience. Here are some tactics every entrepreneur should think about before signing a deal with a new SEO agency. Set your SEO objectives:  Examine the services that each agency provides. Which ones correspond to your objectives? It can help you limit down your search and choose the right SEO agencies for your needs. Determine which aspects of your internet presence require attention. If a company determines that it needs a new website, it must choose how we would accomplish this.  Inquire about the experiences of previous or present clients...

Link building is the process of going out of one's way to identify places that will link to one's material. It is the foundation of what distinguishes Google from all other search engines. As you work to increase the exposure of your website, keep in mind that link building is still one of the most powerful SEO strategies of the  best SEO Company in Kolkata . Because links have been a proven and powerful ranking signal in Google's algorithm since its inception, Google continues to consider high-quality backlinks when determining a site's reputation. Investing in a link-building strategy may provide you with additional ranking and conversion prospects.  Does link building still work? Yes, link building still works but, it has simply evolved. Google's algorithm continues to rely significantly on links. So, we must stay current on this knowledge. Google's algorithm has undergone multiple significant changes in the last few years. These modifications are intended to...

The visibility of your store in local search engines will help you get a competitive advantage in the marketplace. Local SEO is the best way for businesses to reach more clients. A newbie to local SEO may have many questions, and they may not know where to begin optimizing for local search results. The local SEO strategies of the  SEO Company in Kolkata  mentioned below enable you to grasp the landscape better. Enhance site security:  One of the first things you need to increase to optimize your website is site security. Your local competition may tend to overlook the security of their website. Therefore, their website becomes vulnerable to unwanted content, malware, and insecure links. Use Google My Business:  Businesses can use Google My Business to maintain their online presence. If you don't use this feature, you won't appear in Google's local map listings for most local searches. Be sure to complete your profile thoroughly. Claim your business listing:  The...

The main goal of local SEO is to increase search exposure for firms that run in their communities. Local SEO techniques of the  SEO Company in Kolkata  revolve around on-page optimization for location-specific inquiries, as well as putting up your Google My Business (GMB) profile. No detail should be overlooked while developing your local SEO plan. Here, I'll share with you some ways to improve your local SEO strategy. Add location page to your website:  The search engines are crawling your site and selecting the most similar matches to display on the result page. Search engines can simply discover your listing and deliver the proper location to the searcher when you have a specific landing page for each of your business locations. Claim and enhance your listing on GMB:  Google My Business (GMB) is the most vital component in local SEO. This Google service allows you to build a free listing for your company. It's one of the best elements that Google will evaluate whe...

If you're running a business and are concerned about your online presence, it's can not be imagined that you haven't heard of search engine optimization (SEO). The benefits of SEO for business are limitless, and it can increase your brand's success in the marketplace. Here I will show you how a good SEO can bring you more business, and if you're still not convinced, you will be by the end of it. Attract more customers:  Customers often turn to the internet for assistance to find a particular product or make a decision between two options. You will be at the correct place at the right time if your website is enhanced with relevant keywords by an efficient  SEO company in Kolkata .  Create brand awareness:  Customers are more inclined to trust your brand if your sites show on the first page of search engines as opposed to other businesses that don't have a strong online presence. Companies must invest in SEO to increase brand awareness and begin achieving top rank...

It is difficult to convince customers to buy your SEO service. Though it's a rising market, the customers do not yet understand its complete potentiality. Today I will tell you some advance ways that  SEO company in Kolkata  follows to convince their clients. Gather client information:  Don't forget to ask for the information you need When your customer chooses DotCreative for SEO service. If you do not ask enough queries, you may not be able to target the pain point due to a lack of customer information. Request for the accounts : You have to ask for access to the accounts on which the customer works. Request their KPIs and goals : You have to ask about their business objectives and KPIs and understand them. This information provides you necessary knowledge that you cannot experience to be an outsider.  Ask their present ROI and goal ROI : It is important to plan whether an enterprise is worthwhile and what alterations are necessary to activate a company. DotCreativ...

Keywords are the basis of SEO. If no one is exploring what you're writing about, you will not get traffic from Google under any circumstance, even if you try hard. That is why  DotCreative  wrote this blog. It informs you of a proven keyword research core that you can readily modify for your website and goals. We applied the same structure to improve our blog traffic in just a few years.  Good keyword research enables you to reveal the terms, phrases, questions, and answers significant to your users or customers and necessary to achieve your goals and find the keywords getting more pageviews, capturing leads, or selling products and services. Keyword research initiates you to develop efficient strategies for developing or increasing your content to obtain higher rankings and rank on a wider variety of terms to get more relevant organic traffic to your site ultimately. Why is keyword research important? Keyword research is an exclusive way to find out what people are searc...

Search engine optimization (SEO) is a powerful way to entice customers to your online platforms if you apply it correctly. SEO is continually growing, and staying on top of the advanced updates can be a difficulty. However, it's meriting the effort: Some 70% to 80% of users concentrate solely on  organic results  and neglect paid listings. What's further, some 28% of those searches transform, resulting in a purchase. Top-ranking SEO performance claims notice many metrics, including traffic, backlinks, and social shares. Our team provides you insights into some of the most appropriate and modern search engine optimization trends to apprehend for 2021, providing you to make your  SEO strategy  consecutively. Here are the 10 SEO trends to follow in 2021: Artificial Intelligence Will Play a Larger Role in SEO:  Artificial intelligence (AI) transforms how people communicate with online content. Google's AI algorithm is particularly worth remarking on. Revealed some y...