How to balance SEO and website design?

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Website design and SEO (Search Engine Optimization) - both of these skills are necessary for a company's marketing success. But they do not work well together. While web designers of the Web design company in Kolkata strive to make their sites visually appealing, they frequently neglect the content. On the other hand, SEO experts want enough information on the site so that Google can successfully rank it for user search queries. But the problem is too much content does not make for an effective website design that includes important keywords. So, how do you strike a balance when the SEO team and the web designing team offer contradictory advice? We have mentioned some strategies in this article to balance these two objectives.

  • Content: The primary focus of an SEO team is content. Also, content may get in the way of a developer's website design ideas. Therefore, teams must examine how information that increases SEO may be fit within a creative and user-friendly design. Once the SEO team has determined the content needed to boost the website's visibility on search engines, the web developer can work on including the information in the website design.
  • Always try to work together: You may have separate teams for web design and SEO. When the two are separated, severe miscommunications about the direction of the website can occur. Maintaining some amount of coordination between the two will usually keep either side from going too far. If you outsource the development of your website, search for providers who provide all-in-one services.
  • Improve your page load speed: The sooner your pages load, the better they rank in search engine results pages (SERPs). Also, you'll want to make sure the design of your site is appealing and engaging, which is where photos come in. You should ensure that any photos contained in pages are appropriately compressed to avoid slowing down page load time while being of good enough quality to pique visitors' interest.

Contact DotCreative today if you're searching for a web designing company that can take your company to the next level by providing all services.

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