Website rankings play an important role to survive in this competitive market. When you rank on Google or any other search engine for the relevant keywords, you stand a better chance to get the targeted traffic to increase your sales. To increase your website visibility, you need to rank your website on Google for the organic search; otherwise, you can opt for PPC but when it come to us SEO v/s Google Ads- The better marketing option? We strongly suggest SEO is better in increasing traffic in the long run as you rank organically without running paid Ads. Getting traffic to your website is useful only when it brings relevant results. You need to do proper keyword research to get your website to the top. In the early 2000s getting your website, a higher ranking was relatively easy. All you need to do was to use the targeted keyword in the URL, title, anchor text, meta descriptions and content. Boom! You got your site ranking in just a few weeks or even just days for less compe...