How to maintain SEO rankings after a website redesign?

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Websites make the first impression of your company. Therefore, staying up to date on the latest website design trends is critical for staying ahead of the competition. However, every website owner fears revamping their websites. The problem of redesigning a website without upsetting the delicate balance of your online presence. 

The hazards of losing SEO rankings, organic visitors, and website information are serious and can have a long-term negative impact on the business. However, by following a few website redesign SEO checklists of the best SEO company in Kolkata, you may keep your SEO rankings while benefiting from a new site.

  • Use a staging site: If you don't want to become unprofessional to your potential customers, then don't work on your redesign on the live site. Use a staging site through your localhost, WordPress hosting, or even a separate domain that ensures that no one notices you changing things in your website.
  • Carryover SEO elements: If you have used good SEO techniques on your prior site, you'll want those to carry over to your updated site. Crawl through your previous pages and list the elements you've used. It is critical to continue these practices over to your new website to keep your strong SEO ranking.
  • Minimize changes: It is recommended to avoid making any significant modifications to your website when rebuilding it. If you change your domain, the entire system may be thrown off, and your search engine optimization may suffer. You should especially avoid tampering with the URLs of crucial pages. It will reduce the impact of any modifications you make to your website while minimizing the impact on the rankings.
  • Use 301 redirects: When URLs change, you must include 301 Redirects. Because a broken link can harm the rating of a website, leading to a loss of organic visitors. The 301 Redirects notify search engines that the content has been moved to a new location and redirects users from the old to the new web page. 

If you don't want to harm your SEO rankings by rebuilding your website, allow the best SEO experts at DotCreative to assist your company in keeping them. Contact DotCreative today or visit their website to know more about their services.

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