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Showing posts from May, 2022

Why does quality content matter?

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Anyone can write content, but to be effective,  Quality content  must be thoroughly researched, planned out, and strategically created. Each software program employs a unique mathematical calculation that takes into account keywords, length, niche, industry, website links, type of content, target audience, and many other factors.  Because potential customers and clients evaluate material differently than algorithms, writing content that appeals to both Google and the general public is critical. Content marketing is a shorthand for high-quality content. SEO and content marketing work hand in hand since your SEO will not be able to reach its full potential unless you have great content. Let's go into why quality content is vital. Content plays a significant role in your SEO ranking:  Every content is preferable to no content at all, which is why content is an essential component of any digital marketing plan. While conventional blogs and articles may lose SEO popularit...

How to maintain SEO rankings after a website redesign?

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Websites make the first impression of your company. Therefore, staying up to date on the latest website design trends is critical for staying ahead of the competition. However, every website owner fears revamping their websites. The problem of redesigning a website without upsetting the delicate balance of your online presence.  The hazards of losing SEO rankings, organic visitors, and website information are serious and can have a long-term negative impact on the business. However, by following a few website redesign SEO checklists of the best  SEO company in Kolkata , you may keep your SEO rankings while benefiting from a new site. Use a staging site:  If you don't want to become unprofessional to your potential customers, then don't work on your redesign on the live site. Use a staging site through your localhost, WordPress hosting, or even a separate domain that ensures that no one notices you changing things in your website. Carryover SEO elements:  If you have ...